Modern Marketing for Traditional and Technical Organizations

from The Kula Ring · host Kula Partners

Carman and Jeff talk to Jeff Smeltzer, Marketing and Communications Lead at MetOcean Telematics, in this episode of The Kula Ring. They discuss how to get buy-in for digital initiatives at traditional organizations, the role of trade shows in the marketing mix, and how to approach content creation in a way that’s driven by technical resources yet curated by marketing.

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This episode is 22 minutes long.

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This episode was published on August 7, 2018.

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