Modern Mindset 080 - Mike Graham on The Psychology of Selling

Adam talks to Mike Graham, founder of SME Skills Consultancy on what he considers is the most vital skill in smaller businesses: sales! They discuss why selling is often seen as a dirty word despite it's being such an important part of a business's success and why skills like communication and influence are highly valued despite being very similar to selling. Mike talks about his early experiences selling soft toys door to door and the lessons that are applicable to all people in business about how to get good at the skills of selling.