Modern Mindset 092 - Lorenzo Escobal : The Inception of Business

Adam is joined by award-winning entrepreneur and TedX speaker  Lorenzo Escobal about how he was able to create a business, Inception Auto Detailing, at the young age of 18. They discuss that at such a young age an emphasis on branding and strategy is essential to turn the weakness into a strength. Lorenzo talks about the risky and perilous periods of his business journey and why it's crucial to not just have a plan but solve problems quickly and be positioned in an appealing way to attract the most desirable clients. https://www.inceptionautodetailing.com/