Modern SaaS Starts with Marketplace Strategy

“To stand out in a crowded marketplace, you need an open mind and a growth mindset ---it's not a zero-sum game.” – Yeva Roberts, VP of Marketing & Alliances, AllCloudIn this episode of Unlock Cloud Go-To-Market, host Patrick Riley is joined by Yeva Roberts of AllCloud and Tackle Co-Founder, Brian Denker, to explore what SaaS success really looks like in today’s cloud ecosystem. Yeva breaks down how partnerships, platforms, and AI aren’t separate strategies - they’re converging into one unified growth engine.They discuss why SaaS isn’t dead, how co-selling and co-marketing with cloud providers drives real outcomes, and why simply listing on Marketplace isn’t enough - you need a go-to-market plan that scales.In this episode, you’ll learn:Why ISVs should prioritize Marketplace strategy as early as product development.How partnership-led growth is replacing traditional sales motions.What it takes to build smarter, more connected SaaS experiences that customers actually want.Resources:Connect with Yeva on LinkedIn:https://www.linkedin.com/in/yevaroberts/Connect with Brian on LinkedIn: https://www.linkedin.com/in/briandenker/ Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrickmriley/Learn more about Tackle: https://tackle.ioTimestamps:(00:00) Introduction(01:15) SaaS is evolving, not dying(03:06) Building co-sell energy with cloud partners(04:54) Simplifying procurement and selling via marketplaces(06:23) AI, platforms, and SaaS partnerships(08:30) Partnership-led GTM as the new standard(10:37) Coaching ISVs on strategy and scaling(13:31) SaaSification accelerating secure growth(15:34) GTM begins after marketplace listing(18:17) Streamlining Salesforce workflows for action(22:04) Boosting visibility via marketplace listings(26:33) Managing marketplace deals in one tool(30:48) Scaling with global reach and AI