Modern Whiskey and Family Tradition: The Frey Ranch Distillery Story w/ Ashley Frey

Do you know anything about Whiskey? No? Good, me neither! Talk to me about red wine, I got you! Whiskey- I have a lot to learn! Ashley Frey brings her fascinating journey to our latest episode, sharing how she swapped casino marketing and legal services for the unique world of whiskey making at Frey Ranch Distillery. Together with her husband Colby, they've cultivated one of America's few true estate distilleries right in Fallon, Nevada. We explore how Ashley's role in branding and operations has been pivotal in transforming their family farm into a leading American whiskey producer, and how she juggles these responsibilities with life on the ranch.Join us as we uncover the vibrant and ever-evolving landscape of craft distilleries across the United States. Discover the dynamic world of Frey Ranch, where creativity flows as freely as the whiskey. We look at how they blend barrels for Whole Foods and unravel the intricacies of U.S. liquor laws, illuminating the roles and passions that drive their distillery team. Whether you're new to whiskey or a seasoned connoisseur, Ashley offers insights into the basics of bourbon and the art of whiskey branding. Hear about the thoughtful packaging choices that echo a rich 170-year farming legacy, as well as the strategic branding moves that set them apart. From the design of their distinctive whiskey bottle to their commitment to sustainability, every detail is a nod to tradition meeting modernity. We even suggest a travel itinerary that pairs a visit to Frey Ranch with the stunning vistas of Lake Tahoe, inviting you to experience the heritage and innovation of Frey Ranch firsthand.Get a bottle for yourself through their website and use code Makingroomfreeship for free shipping off your first order *limited to one purchase per email address*Support the show