Modernising your business minus the chaos, with Elise Balsillie

Elise Balsillie is the Head of Thryv Australia & New Zealand. Thryv is a platform that provides small and medium-sized businesses with the tools and software they need to scale up, streamline, and succeed in the modern business world. In this episode, Elise discusses her career journey and how Thryv has helped businesses across Australia and New Zealand modernise and digitise when faced with an overwhelming number of options. She explains that customers are seeking authenticity and highlights the importance of consistent, meaningful, and authentic engagement online and in person. Elise also suggests ways to incorporate AI to enhance workflows, improve customer engagement, and streamline data processing, ultimately delivering a better customer experience.    Resources and links: Thryv website Thryv on Facebook Thryv on Instagram Thryv on YouTube Thryv on LinkedIn Thryv on TikTok Elise Balsillie on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on X Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.See omnystudio.com/listener for privacy information.