modernizing the trades

In this episode of CX RIOT RADIO we dive deep into what Trades companies need to do to modernize CX for the current age. There's a running joke that the trades are 10 years behind when it comes to adoption of tech, and yeah, I've seen that. There's some outliers, of course but that's usually because of one or two individuals who have championed the cause and brought the rest of the company into [current year]. I get it, it can be expensive. But it doesn't have to be. Especially if you weigh costs by your average ticket. Should you do that? I dunno, I'm not a CFO, but it makes sense to me. Here's the LinkTree if you care to take a glance: https://linktr.ee/caffcx