Module 5, Part 1 - Why Consumers Consume

from The Influence of Media on Culture Hosted by Prof. Terry Dugas

People consume because they "want" something. People consume to establish relationships. People consume to help define their place and role in society. People consume to help define who they are as individuals.

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Module 5, Part 1 - Why Consumers Consume

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This episode was published on August 14, 2007.

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