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Module 5, Part 3 - How Consumer Make Choices - External Factors episode artwork

Aug 14, 2007

Module 5, Part 3 - How Consumer Make Choices - External Factors

from The Influence of Media on Culture Hosted by Prof. Terry Dugas

There are at least six major external factors influencing what you consume - your general culture, your bounded culture, your social class, your social group, your reference group, and your family and friends.

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Module 5, Part 3 - How Consumer Make Choices - External Factors

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