Module 6, Part 2 - Advertising Techniques, Motivation

from The Influence of Media on Culture Hosted by Prof. Terry Dugas

There are three critical steps in motivating someone to buy a product, vote for a candidate, or believe in an idea - grab their attention, find or create a problem, promise them a benefit.

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Module 6, Part 2 - Advertising Techniques, Motivation

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This episode was published on August 14, 2007.

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