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Module 6, Part 4 - Advertising Techniques, Emotion, continued episode artwork

Aug 14, 2007

Module 6, Part 4 - Advertising Techniques, Emotion, continued

from The Influence of Media on Culture Hosted by Prof. Terry Dugas

The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon.

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Module 6, Part 4 - Advertising Techniques, Emotion, continued

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