Mohamed Noor: From Kenya to 600+ meetings booked in UK small business manufacturing

Born in Nairobi, Kenya, Mohamed Noor moved to the UK in 2021 with no local network, no sales experience and no clear path into tech or business development. A few years later, he had booked more than 600 meetings in UK manufacturing through relentless outbound sales and cold calling.In this episode of Unsung, ⁠Will Maunder-Taylor⁠ speaks with Mohamed Noor, Business Development Manager at Sentry Doors, about breaking into sales through cold outreach and what it actually takes to succeed in outbound business development.They discuss why cold calling still works, how Mohamed learned sales through free online bootcamps and YouTube, the psychology of rejection and why consistency matters more than confidence when building pipeline.Topics coveredBooking 600+ meetings through outbound salesWhy cold calling still works in 2026Handling rejection and building confidenceLearning sales without prior experienceWhy consistency matters more than talent in outboundTimestamps(00:00) Moving from Kenya to the UK(04:18) Discovering sales through TikTok and bootcamps(10:42) Learning cold calling from scratch(18:30) Booking meetings in UK manufacturing(27:05) Handling rejection and building confidence(35:14) Why cold calling still works(44:20) Advice for breaking into sales and business developmentFor more on entrepreneurship through acquisition, small business ownership and Unsung events, subscribe to the Unsung newsletter.