Mohegan Sun Marketing: How a Casino Resort Personalizes Loyalty Fast

During the recently held DUETTO PERFORM, I interviewed Jesse Sturges, Director of Strategic Marketing at Mohegan Sun, about how one of the world's largest casino resorts uses loyalty, influencers, and faster recognition to connect guests to tailored experiences. 🎸 Mohegan Sun marks 30 years at the property and 25 years for the arena, with Metallica booked for two nights 📣 Jesse uses influencers as a real growth lever, including slot influencers from New England and Vegas 🧠 Jesse focuses on motivation: who guests follow, what they respond to, and how to connect them to tailored experiences 🎭 The resort runs multiple experiences at once—comedy, concerts, shows—so different customers build different trips 🏷️ Jesse's biggest tip: show loyalty value immediately, not after 10–25 stays, and personalize faster Want the weekly roundup of news, videos, and what you might've missed? Text HOTEL to 66866.