Moishe Kaufman - Chief Marketing Officer, The Treetop ABA

In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Moishe Kaufman, Chief Marketing Officer at The Treetop ABA, to talk about what really drives growth in multi-location behavioral health organizations.Moishe breaks down why most healthcare marketing systems fail, how disconnected teams create wasted spend and frustrated families, and why the real opportunity is not just getting more leads, but getting families into care faster. He shares practical insights on speed to contact, lead-to-service conversion, operational visibility, and the balance between AI efficiency and human connection.Moishe currently leads marketing and growth at The Treetop ABA, a multi-location ABA provider focused on helping children and families access high-quality care. Learn more about their work at http://thetreetop.com/If you work in ABA, behavioral health, or healthcare growth, this conversation is packed with actionable ideas on building smarter systems, improving accountability, and creating marketing that actually supports better outcomes for families.