Mojo Supermarket’s President: Reinventing your passion – Armando Turco

Today’s guest is Mojo Supermarket’s President, Armando Turco – talking about reinventing his passion for agency life. After a standout career at BBH, a transformative spell at Vox Media, and a client-side role in the disruptive world of Oatly, Armando swore he’d never go back to agency life. But as you’ll hear, never say ‘never’. He shares how working client-side changed his entire perspective on what agencies get wrong – and what they can get right. From embracing experimentation to staying close to the work, he explains why you don’t have to trade creativity for control.He also unpacks the power of optimism and how leaders can ignite your passion, no matter how experienced you are. HIGHLIGHTS:[01:48] Leaving the agency world[06:20] Imposter syndrome as a growth driver [09:50] Finding freedom at Oatly[15:45] The lure of optimism[20:30] Staying close to the work[23:56] A game-changer for pitching [28:55] What creates credibility[34:20] Embracing your client's business[35:20] The impact of knowing your roleMORE ABOUT ARMANDO:LinkedIn: linkedin.com/in/armandoturcoInstagram: instagram.com/mojosupermarketHOST SOCIALS:LinkedIn:  linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:codefinery.comMentioned in this episode:Market of One - How Your Agency Can Rewrite the Rules and Create a Lasting Competitive Advantage - A book by Robin Bonn If you are a fan of this podcast, then you'll love my new book Market of One, how Your Agency can rewrite the Rules and create a lasting competitive advantage. Sharing my experience, repositioning close to 150 agencies over the last decade. Key Highlights: - Insights from repositioning 150+ agencies - Expert contributions from industry leaders Greg Hahn, Rory Sutherland, and Nils Leonard - Strategies for deeper differentiation and increased profitability Learn how to stand out, win more business, and command premium rates. Don't miss this opportunity! Visit marketofone.agency now and unlock your agency's potential. Visit codefinery.com/dq