‘Mole people’: A viral photo, media ethics, and the cost of visibility episode artwork

EPISODE · Jun 24, 2025 · 27 MIN

‘Mole people’: A viral photo, media ethics, and the cost of visibility

from Teka Teka

In late May, a photo of a woman emerging from a canal in Makati went viral. It sparked headlines, memes, and a government response, but behind the “mole people” narrative was a deeper, more human story.In this episode, we catch up with “William Roberts,” the anonymous photographer behind the viral post, to reflect on what happened. We talk about media responsibility, unintended consequences, and ethical storytelling in the age of Reddit and citizen journalism.If you want to follow William’s work, you can find him on Instagram.This episode is produced by Kate Berbano and engineered by Anthony Tobias. Jaemark Tordecilla is our editor-at-large.Listen to our episodes on: Spotify, Apple Podcasts, YouTube, or wherever you get your podcasts.For more updates, follow Teka Teka on these platforms: Facebook, X, Instagram, and TikTok. Hosted on Acast. See acast.com/privacy for more information.

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‘Mole people’: A viral photo, media ethics, and the cost of visibility

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