Momofuku Goods with Moni Kupczak Ainslie

from Unboxing Ecommerce: Operations Behind Online Brands · host James Marks and Jennifer Yates

On this episode of Unboxing Ecommerce, James and Jennifer order from Momofuku Goods with special guest, Moni Kupczak Ainslie. Moni is the Founder of Koopslie a consultancy that optimizes Faire stores for brands in CPG, beauty, fashion, and gift. By using her 360 Faire Optimization method, Moni helps awesome brands show up in search, get the click and convert to more sales. Why Momofuku?Moni chose Momofuku Goods for their delicious products, strong branding, and her admiration for founder David Chang. As a Faire specialist, she also wanted to analyze a brand listed on the platform, making Momofuku a perfect fit.Momofuku Goods: www.momofuku.comResearch included these sourcesMomofuku: www.momofuku.com/our-company/teamPitchbook: www.pitchbook.com/profiles/company/99225-01#overviewFast Company: www.fastcompany.com/90945101/momofuku-ceo-marguerite-zabar-mariscal-100-million-food-companyThe Lo Times: www.thelotimes.com/p/momofuku-ko-closed-david-chang-review-restaurantBon Apetit: www.bonappetit.com/story/david-chang-momofuku-ko-closing-explainedThe Guardian: www.theguardian.com/food/2024/apr/04/chili-crunch-trademark-momofuku-david-changCup Noodles Museum: www.cupnoodles-museum.jp/en/osaka_ikeda/about/Forbes: www.forbes.com/sites/meimeifox/2023/03/01/how-ceo-marguerite-mariscal-slayed-by-pivoting-momofuku-from-restaurants-to-consumer-goods/Other Sites mentionedChili Crunch Trademark Discussion: https://www.theringer.com/podcasts/the-dave-chang-show/2024/04/12/discussing-momofuku-chili-crunch-with-marguerite-mariscalThe Dave Chang Show: https://www.theringer.com/podcasts/the-dave-chang-showThe Recipe Club Podcast: https://www.theringer.com/podcasts/recipe-clubEat a Peach by David Chang: www.literatibookstore.com/book/9781524759230Major Domo Media: www.majordomo.comConnect with Moni:www.koopslie_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

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This episode was published on December 17, 2024.

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