Mondadori Portfolio: un podcast per un edificio che respira

from Dietro le Cuffie - Strategie audio per i big brand che non puoi copiare da ChatGPT · host eArs

Come progettare la città del futuro?Sicuramente uno dei temi da affrontare è la riduzione della concentrazione di CO2. Barings Real Estate è stata un'azienda pioniera in questo ambito, costruendo Open 336: il primo palazzo a zero emissioni di CO2.Ma come comunicare questa caratteristica innovativa ma invisibile?Con Mondadori Portfolio abbiamo realizzato un podcast per raccontare tutte le caratteristiche innovative di questo palazzo, dando voce alle persone che hanno preso parte alla sua costruzione. Ne parliamo con Elisabetta De Simone e Daniele Fiasca, rispettivamente executive manager e direttore di Mondadori Portfolio all'epoca del progetto.

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This episode was published on March 20, 2026.

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