Mondavi Brings a Touch of the Grape to China

from alicast by Alibaba Group · host AliCast from Alizila

Mondavi's Berny Yang and Lydia Li join Alizila's Adam Najberg to detail how the U.S. wine brand has used compelling content and big data via Tmall to win a rave following in China. Winery videos and sharing a tasting lexicon with customers has educated many a palate in the world's most-populous country.

Episode metadata supplied by the publisher feed · Published May 18, 2017

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Mondavi Brings a Touch of the Grape to China

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