EPISODE · Jun 27, 2022 · 10 MIN
Monday Mindset: Sunk Costs
from The Ultramarathon Mindset: Trail Talk · host Eric Deeter
The worst movie my wife and I ever saw was Seven Six-Gunners. Ten minutes in, we commented on how bad it was. We watched the entire 90 minutes. Why? Sunk costs Sunk costs is the feeling that you need to keep going because you’ve already invested time and/or money and made a decision.
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Monday Mindset: Sunk Costs
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