[MONDAY MINUTE] Biggest Flop in the Energy Drinks Market? | Coca-Cola⁩ Energy or Mountain Dew⁩ Rise Energy?

What’s the biggest flop in the U.S. energy drinks market over the last 5-7 years? I’m sure many will yell out “Coca-Cola Energy,” which could very well be the correct answer…mostly because The Coca-Cola Company bastardized its single most important brand asset. But what about Mountain Dew Rise Energy? For me, it’s hard not imagining what “could have been” if the startup RTD coffee brand RISE Brewing didn’t file a trademark infringement lawsuit against PepsiCo a few months after the product launch. If you remember in early 2021, Lebron James had just left Coca-Cola for PepsiCo…and quickly became the face of Mountain Dew Rise Energy. But after a judge issued a preliminary injunction barring PepsiCo from using the word “Rise,” prompting a name change to Mountain Dew Energy…Lebron James got shifted into repping the LifeWTR brand.