[MONDAY MINUTE] Chipotle Invests in Plantible | Aquatic Plants the Next Trendy Plant-Based Protein Ingredient?

Have you seen the prices of whey protein isolate lately? Explaining the multitude of factors causing record high commodity inflation would take longer than the allowable video length, but maybe I have a better solution for our current broken food system. Plantible uses proprietary technology to grow duckweed on aqua farms in West Texas that’s efficiently extracted into a complete protein called “Rubi Protein.” According to the food technology startup, Rubi Protein has diverse functional CPG applications because it has high solubility, moisture retention, fat binding capacity, and outperforms egg whites in both foam capacity and stability. If only I knew earlier that saving money on protein shakes was as easy as jumping into the small lake behind my home (and consuming all those small flowering aquatic plants). Moreover, it was just announced that through its corporate venture capital arm Cultivate Next, the fast-casual chain Chipotle Mexican Grill has made a minority investment in Plantible. So, are aquatic plants the next hot ingredient in the plant-based space? Chipotle seems to think so...