[MONDAY MINUTE] How Gen Z & Gen Alpha Broke the Beverage Market | Keurig Dr Pepper “State of Beverages” Trend Report

According to the latest Keurig Dr Pepper “State of Beverages” Trend Report, the “Go-To” drink era is officially over. And the packaged beverage giant is blaming Gen Z and Gen Alpha for completely rewriting the rules of what we sip. For us old farts, wellness meant restriction. No sugar, no fun. But for younger consumers…wellness is a vibe check. They don't have one favorite drink anymore. Instead, they rotate through SIX different beverage categories weekly. Every choice is a personal statement, an emotional support beverage…with Gen Z and Gen Alpha 58% more likely than Millennials to choose drinks based on mood or occasion and 25% more likely to switch beverages based on their current activity. So, what do the drinks in your refrigerator say about you?