[MONDAY MINUTE] How Jumex Escaped the "Ethnic Aisle" To Go Viral 📈

Everyone has been focused (and rightfully so) on the Electrolit growth story, but there’s another trending Mexican beverage company you shouldn’t be overlooking! For decades, Jumex was stuck in the “ethnic aisle” as a nostalgia brand for immigrants. But then, they teamed up with AriZona Beverages and went completely rogue…launching a Hard Nectar lineup that absolutely blew up on social media. Now, that iconic blue can is quietly conquering the United States…and the company is sponsoring college football, dropping energy drinks and functional hydration beverages. Grupo Jumex even revived the legacy premium juice brand Odwalla last year, proving its no longer some hidden small bodega beverage company.