[MONDAY MINUTE] How the "Matcha Male" Ruined Your Morning Ritual

Are you upset about that morning matcha ritual getting A LOT more expensive? Maybe blame all those performative males who are seemingly adopting emotionally sensitive progressive personas (such as drinking matcha and carrying tote bags) to attract women. Regardless, whether it's the matcha latte craze or the proliferation of packaged matcha products, supply can’t keep up with the unprecedented demand…as record heat and severe droughts in Japan throttled yields, while labor shortages further strain production. With no end in sight regarding these higher prices, maybe it’s time every “green goddess” denounces this current performativity example…so even the most dedicated "matcha men" switch back to chugging Monster Energy.