[MONDAY MINUTE] Invention of Pop-Tarts Was Inspired By 1960s Dog Food | Fun Facts About CPG Industry

Most successful CPG products do not arrive out of nowhere; they’re remixes of existing ones. While most remixed CPG product innovations have “easy to understand lineages,” Pop-Tarts (and its lesser-known competitor) wouldn’t fit that description. See…the food technology advancement that packaged those fruit-filled pastries in Mylar wrappers and made them shelf-stable was remixed from a 1961 product launch called Gaines-Burgers. Well…if we didn’t love dogs enough…you’re about to learn about another reason. And you probably didn’t pick up on it from the name, but Gaines-Burgers was the very first shelf-stable soft food for dogs. Three years later, Post Holdings’ product engineers applied similar technology to preserving food for human consumption. Yet, a product launch fumble by Post allowed for hated rival Kellogg’s to commercialize its portable breakfast “Fruit Scones” first…which was quickly renamed as Pop-Tarts to honor the pop-art movement dominating the decade. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠ ⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠TWITTER⁠⁠⁠⁠ ⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠