EPISODE · Dec 25, 2023 · 0 MIN
[MONDAY MINUTE] Kool-Aid , Lil Jon, & My All-Time Favorite Christmas CPG Marketing Effort 🤣
from the Joshua Schall Audio Experience · host Joshua Schall
Maybe I’m just in the holiday spirit because our Christmas tree is right outside the door of my home office, but I’ve always considered this time of year as a high point for CPG industry marketing. I don’t think it has much to do with Christmas cheer though…instead it likely centers around the universally known fact that consumers typically buy more items…and CPG marketers must work extra hard to earn attention and dollars. That being said, one of my all-time favorite CPG marketing efforts combines Hip Hop artist Lil Jon, the Kool-Aid man, and a remix of a classic Christmas song. And if that’s not your sort of thing...maybe we show love to Coca-Cola, that has been featuring Santa Claus in holiday advertisements for almost a century. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba YOUTUBE - www.youtube.com/c/joshuaschall TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting
What this episode covers
Maybe I’m just in the holiday spirit because our Christmas tree is right outside the door of my home office, but I’ve always considered this time of year as a high point for CPG industry marketing. I don’t think it has much to do with Christmas cheer though…instead it likely centers around the universally known fact that consumers typically buy more items…and CPG marketers must work extra hard to earn attention and dollars. That being said, one of my all-time favorite CPG marketing efforts combines Hip Hop artist Lil Jon, the Kool-Aid man, and a remix of a classic Christmas song. And if that’s not your sort of thing...maybe we show love to Coca-Cola, that has been featuring Santa Claus in holiday advertisements for almost a century. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba YOUTUBE - www.youtube.com/c/joshuaschall TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting
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[MONDAY MINUTE] Kool-Aid , Lil Jon, & My All-Time Favorite Christmas CPG Marketing Effort 🤣
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