[MONDAY MINUTE] MAHA vs. MAGA: The Civil War Over Your Food Has Begun

Most recognized RFK Jr. had a significantly different vision for the FDA compared to that of Trump’s first administration, so why is anyone surprised at the apparent “MAHA vs. MAGA” riffs? There have been ample opportunities for clashes (with potentially significant political ramifications), but the largest surrounds MAHA seeking to curb Americans’ consumption of sugary soft drinks and ultra-processed foods. Reportedly led by an obscure research group with deep ties to the national Republican party, conservative bankrollers, and powerful Big CPG trade groups, the influencing campaign (delivered through MAGA social media personalities) attempts to stymie efforts barring SNAP recipients from using those funds to purchase sugary soft drinks. And while I generally hate overreaching regulations that unfairly target consumer choice, I think anyone receiving federal nutrition assistance should reasonably assume it will come with certain health-promoting restrictions.