EPISODE · May 25, 2026 · 0 MIN
[MONDAY MINUTE] Monster Energy Finally Takes Over the Fenway Park Green Monster!
from the Joshua Schall Audio Experience · host Joshua Schall
Monster Energy and the Boston Red Sox just pulled off the most iconic marketing partnership in sports history. And yes, I’m about to go all “Captain Obvious” here, since presumably some of y’all aren’t baseball fans. But the 37-foot-high left field wall at Fenway Park, home to the Boston Red Sox, is known as the Green Monster. And the classic OG color of Monster Energy drinks is green. Thus, plastering a Monster Energy logo on the Green Monster is probably too much (but also legendary). But speaking of “legends,” if I was Monster Energy…I’d steal this product strategy from the GHOST Energy sports marketing playbook. Regardless, should I “side quest” this? Enjoy a Monster energy drink while sitting in the Monster Seats right above the Monster Energy logo on the Green Monster.
What this episode covers
Monster Energy and the Boston Red Sox just pulled off the most iconic marketing partnership in sports history. And yes, I’m about to go all “Captain Obvious” here, since presumably some of y’all aren’t baseball fans. But the 37-foot-high left field wall at Fenway Park, home to the Boston Red Sox, is known as the Green Monster. And the classic OG color of Monster Energy drinks is green. Thus, plastering a Monster Energy logo on the Green Monster is probably too much (but also legendary). But speaking of “legends,” if I was Monster Energy…I’d steal this product strategy from the GHOST Energy sports marketing playbook. Regardless, should I “side quest” this? Enjoy a Monster energy drink while sitting in the Monster Seats right above the Monster Energy logo on the Green Monster.
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[MONDAY MINUTE] Monster Energy Finally Takes Over the Fenway Park Green Monster!
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