[MONDAY MINUTE] MrBeast "Employs" His Millions of Fans to Help Feastables | CPG Industry Strategy

If you look a mess, you are a mess. Right or wrong, books are judged by their covers and so are CPG brands. So, what does your products’ shelf presence say about your CPG brand? A LOT…actually! The store shelf is often a shopper’s first point of interaction with your products and its appearance can make or break the sale. But how do you keep everything looking tidy throughout the day at 1000s of store locations? If you’re a massive company like Hershey’s, you have an army of field employees that does this routinely. What about a startup CPG chocolate brand though? A typical one is basically either out of luck or required to spend budget they might not have, but one co-founded by Jimmy Donaldson (aka MrBeast), he can mobilize his millions of loyal fans to help him clean up the Feastables shelf presentation the next time they’re at Walmart. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting⁠⁠⁠⁠⁠ MEDIUM - ⁠⁠⁠⁠⁠https://www.medium.com/@joshuaschall