EPISODE · Dec 4, 2023 · 0 MIN
[MONDAY MINUTE] MyProtein Helps "Nemo" Get Fit with Sustainability Project | Supplement Industry Strategy
from the Joshua Schall Audio Experience · host Joshua Schall
Is the sports and active nutrition space really the influential epicenter of the CPG world? I’ve made that confident declaration A LOT lately, but I have to be honest…behind closed doors I’m just waiting for someone to call me out one of its massive blind spots (like sustainability). But as Deion Sanders recently said, "you better come get us now because this is the worst we will ever be." While there’s still tons of industry-wide work that needs to be done, I’m inspired by a recent innovative sustainability project by the largest global online sports nutrition brand MyProtein. Faced with the common “out of date stock product disposal” challenge, the company decided to think circularly by combining Myprotein ingredients and upcycled materials to produce a sustainable fish feed pellet. So, if you see Nemo looking fit…you know why! FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba YOUTUBE - www.youtube.com/c/joshuaschall TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting
What this episode covers
Is the sports and active nutrition space really the influential epicenter of the CPG world? I’ve made that confident declaration A LOT lately, but I have to be honest…behind closed doors I’m just waiting for someone to call me out one of its massive blind spots (like sustainability). But as Deion Sanders recently said, "you better come get us now because this is the worst we will ever be." While there’s still tons of industry-wide work that needs to be done, I’m inspired by a recent innovative sustainability project by the largest global online sports nutrition brand MyProtein. Faced with the common “out of date stock product disposal” challenge, the company decided to think circularly by combining Myprotein ingredients and upcycled materials to produce a sustainable fish feed pellet. So, if you see Nemo looking fit…you know why! FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba YOUTUBE - www.youtube.com/c/joshuaschall TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting
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[MONDAY MINUTE] MyProtein Helps "Nemo" Get Fit with Sustainability Project | Supplement Industry Strategy
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