[MONDAY MINUTE] The 32% "Healthy Eating Tax" No One Is Talking About!

Great news! The government wants you to eat “real food.” The bad news? Your bank account didn’t get the memo. According to research by consumer insights and data firm Numerator, following the new food pyramid costs an extra $1,012 per person, per year. Essentially, that’s a 32 percent “healthy eating tax.” Cut the ultra-processed junk and sugar. Eat more protein, whole fruits, and full-fat dairy. It’s pretty simple, right? Expect quality animal protein and fresh produce appear are officially the new luxury goods. In fact, almost half of shoppers say price is the only thing standing between them and that “real food” life. And it’s obviously amazing how these updated dietary guidelines are quietly reshaping what we think is healthy, but we cannot totally overlook that “eating real” is going to feel like a side hustle for most Americans until supply chains can be rebuilt around supporting a shifted demand curve. So, are the new dietary guidelines a health plan or a wealth test?