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EPISODE · Jun 8, 2026 · 0 MIN
[MONDAY MINUTE] The High Standards of "MAHA Moms" Are Changing CPG
from the Joshua Schall Audio Experience · host Joshua Schall
Your kid wants to drink exactly what you’re drinking. And honestly…CPG brands are finally letting them by taking grown-up wellness trends and making them playground ready. We’re talking about No Seed Oils, extra protein, and "Adult Functionality" in a lunchbox-sized serving. Although I wouldn’t consider this just a trend, as CPG brands are responding to the “MAHA Moms” wanting clean labels and showing an unwillingness to compromise just because their kid is small. So, a question to my fellow parents…would you give your kid a "mini" version of your favorite protein shake?
What this episode covers
Your kid wants to drink exactly what you’re drinking. And honestly…CPG brands are finally letting them by taking grown-up wellness trends and making them playground ready. We’re talking about No Seed Oils, extra protein, and "Adult Functionality" in a lunchbox-sized serving. Although I wouldn’t consider this just a trend, as CPG brands are responding to the “MAHA Moms” wanting clean labels and showing an unwillingness to compromise just because their kid is small. So, a question to my fellow parents…would you give your kid a "mini" version of your favorite protein shake?
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[MONDAY MINUTE] The High Standards of "MAHA Moms" Are Changing CPG
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