[MONDAY MINUTE] Tinder⁩ Launches Potato Chips? 😖 | "Playfulness With Purpose" Marketing Strategy

What this episode covers

I’m not going to lie…there’s been some weirdly interesting new players getting into the consumer packaged goods “game” lately! Several years ago, Netflix launched a “Stranger Things themed” frozen pizza…and more recently merged content with commerce by partnering with Meghan Markle on her “As Ever” CPG brand. Then, a few weeks ago…Pinterest partnered with Chamberlain Coffee to launch the first co-branded global product in its 15-year history. A longtime fan of the platform, Emma Chamberlain has credited Pinterest as a massive inspiration and tool for building Chamberlain Coffee. And maybe for the oddest new entrant, Tinder created “RelationChips” as a way to dispel the misconception that it’s solely a hookup app. So, what do potato chips and Tinder have to do with one another? Apparently, a new relationship starts on Tinder every three seconds…which is the same time it takes to eat a potato chip. Over the last 13 years, I’ve pitched countless clients some thought-provoking “playfulness with purpose” ideas…but this one even got me thinking WTF.

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