EPISODE · Oct 9, 2023 · 0 MIN
[MONDAY MINUTE] Top 3 Nastiest CPG Industry Gross-Out Marketing Stunts
from the Joshua Schall Audio Experience · host Joshua Schall
Remember in the movie "Hustle & Flow" when Terrence Howard's character said "it's hard out here for a pimp." Well...I have no idea about that, but I do know legacy CPG brands are having a hard time coming up with effective ways to stop consumers’ infinite scroll. Their latest effort revolves around using the power of going gross. By introducing weird flavor combination LTO products, legacy CPG brands are using a branch of cognitive science called scheme theory against consumers. But instead of boring you with more consumer psychology, I want to share my top 3 nastiest gross-out marketing stunts…at number 3, Valentine’s Day 2021 saw Kraft launch candy flavored Mac & Cheese. At number 2, what was PepsiCo thinking when it combined MTN Dew and its Flamin’ Hot snack flavor. And the top spot goes to…French’s Mustard flavored Skittles…yuck! FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba YOUTUBE - www.youtube.com/c/joshuaschall TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting
Embed this episode
NOW PLAYING
[MONDAY MINUTE] Top 3 Nastiest CPG Industry Gross-Out Marketing Stunts
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.