[MONDAY MINUTE] Why This Makeup Ad Was Banned By Industry Gatekeepers (But Viral on TikTok)

Are popular OnlyFans creators and/or adult film stars too spicy for the CPG industry? While crossover attempts have been occurring for decades, a significant cultural shift…where the line between adult entertainment and mainstream influence is increasingly blurred, has more commonly allowed performers to achieve a different kind of celebrity and control over their careers. Though, beyond noticing a few “adult performers” utilized in marketing campaigns for vice categories like alcoholic beverages, illicit substances, or even certain dietary supplement categories…stodgy industry gatekeepers have kept deeper involvement (what appears to be) quite low. And maybe the best recent example happened after Urban Decay (a beauty brand popular with teens) recruited an explicit content creator, as global cosmetics giant L’Oréal faced public outcry…even though Ari Kytsya has a dual online persona producing hair and makeup tutorials for millions of social media followers.