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EPISODE · Apr 5, 2016 · 20 MIN

Monetising Intellectual Property

from Resource Centre · host BFM Media

SMEs in Malaysia have evolved and grown over the last 10 years to be more savvy about responding to Global trends and competing effectively in a borderless market. Among the many critical emerging issues are how intangible assets such as Intellectual Property ie trade marks, patents, designs, and copyrights are playing a more important role compared to physical assets as the lever of growth. How can SMEs monetise income streams from their IP and how will the TPPA affect their rights?See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Apr 5, 2016

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Monetising Intellectual Property

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SMEs in Malaysia have evolved and grown over the last 10 years to be more savvy about responding to Global trends and competing effectively in a borderless market. Among the many critical emerging issues are how intangible assets such as...

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