Monetize Your Email List

An episode of the The Funnel Vision Method Podcast podcast, hosted by Eric Dahl, titled "Monetize Your Email List" was published on October 14, 2018 and runs 6 minutes.

October 14, 2018 ·6m · The Funnel Vision Method Podcast

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Summary

In today’s article, we’ll cover how to monetize your email list! The number one way to monetize your email list is by promoting your products and services regularly in each e-mail. So far, in recent articles we’ve covered: 1. Build an Email List for Effortless Business Growth, click here to catch up. 2. Email Autoresponder Set-Up for Massive Email List Growth, click here to catch up. 3. E-mail List Growth Strategies, click here to catch up. 4. Elements of Profitable Email, click here to catch up. Your objective is to motivate your subscribers to go from loyal readers, to buyers and finally repeat buyers… …The first purchase requires a little ‘nudge’. I refer to this first purchase offer as a ‘trigger offer.’ To learn more about how to convert your subscribers into customers quickly and efficiently, see my Funnel Vision Method book here. It’s been proven time and time again that once someone has bought from you once, they become much more likely to do so again in the future. And it doesn’t matter if their first purchase is 1 cent. The reason for this phenomenon has to do with a subtle psychological shift in their relationship with you. Specifically, providing the first purchase is a great experience. They’ll have to overcome any uncertainty they have about doing business with you. This makes purchasing more expensive products and services from you easier. Also, their order details will likely be saved with your checkout system. And buying again will require much less of a psychological hurdle as a result. So how do you give that little ‘nudge?’ In result, making first time buyers out of your new subscribers so you rapidly monetize your email list. Calls to Action The most important factor in your strategy here is your call to action. That is, each email that sells your product or service needs to have an offer with clear instructions on how to claim it. An example might sound something like this: But why wait? Click PRE-ORDER now and you can be among the first to take advantage of this great offer! Or See why so many customers choose COMPANY/PRODUCT NAME. Click BUY now and get your hands on this fantastic product/service! Removing Barriers to Sale Included in your call-to-action should be a direct link to your checkout page. A checkout page designed to make it easy for people to enter their details and purchase. Remember: everyone on the internet is in a hurry and trust is a big issue. These are big ‘barriers to sale’ that prevent people from making impulse purchases. It’s your job to remove these barriers so you can monetize your email list easily and quickly. For instance, the ‘Buy with One Click’ button on Amazon. When you think back to your own Amazon shopping history… … can you remember buying as a result of this 1-click button? Loss Aversion Another ‘barrier to sale’ when it comes to email marketing (actually any form of sales) is our fear of loss. Put simply, humans are psychologically programmed to be more averse to losing things than they’re to gaining them. For instance, some concern’s your subscribers might share preventing them from acting on your offers might be: Is this transaction secure? What if the product is of poor quality? What if I regret buying this item? Your job is to remove the element of risk and doubt for your subscribers to buy quickly and easily. Therefore, you monetize your email list effortlessly.