Monetizing Knowledge and Expertise - The Power of Intellectual Property ft Kike Ojewale

Another week, another amazing guest! This time, we’re joined by Kike Ojewale - a fashion-loving legal practitioner skilled in Intellectual Property, Media, Sports, and Entertainment Law. In this episode, we dive deep into the world of Intellectual Property (IP) and explore how you can monetize your knowledge and expertise because what you know and create can be one of your most valuable assets! Kike breaks down the real meaning of IP, how it has evolved over time, and why it’s a critical tool for anyone looking to build, protect, and grow their brand or business. Whether you’re a creative, entrepreneur, or corporate professional, this conversation will help you see your ideas through a new lens as intellectual property that can be protected and monetized. Here’s what we discussed: 1. What is Intellectual Property (IP)? 2. The Evolution of Intellectual Property 3. Corporate IP vs Creative IP 4. What part of your knowledge should you monetize? 5. How different industries monetize their expertise 6. How IP affects partnerships Tune in, share your thoughts in the comments, and don’t forget to subscribe for more honest conversations on business and growth. You can also listen to us on spotify and apple podcast. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: ⁠⁠[email protected]⁠⁠ Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Tobi: @misshamilton Temi:@temimakinsanya