EPISODE · May 9, 2019 · 19 MIN
Monetizing Repeat Client Base With RFM Segmentation
from The Marketing Cloudcast · host Salesforce
RFM Segmentation is designed for marketers to monetize their database and increase ROI. Caren Carrasco, Senior Partner of Benjamin David Group joins us to share her perspective on this framework and how marketers can take advantage of it. You can learn more about this framework here: https://www.benjamin-david.com/rfm-ebook/
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Monetizing Repeat Client Base With RFM Segmentation
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