Monetizing Trade Shows with Maree Louise Santarossa

Send us Fan MailNever Been Promoted Podcast with Thomas HelfrichMaree Louise shares her expertise in maximizing trade show success, helping businesses navigate the complexities of exhibitions, booth design, and in-person selling strategies. As the founder of FortyFour Projects, she guides clients in making the most of their trade show investments.About Maree Louise:Maree Louise Santarossa is the founder of FortyFour Projects, a company specializing in custom exhibition stand builds, trade show consulting, and exhibitor coaching. With over 20 years of experience in project management, signage, and event logistics, Maree has worked globally to deliver high-impact exhibition experiences.In this episode, Thomas and Maree discuss:How to Monetize Trade Show ExhibitionsMaree explains how businesses can get a return on investment by choosing the right trade shows, optimizing booth design, and creating an engaging sales experience.Navigating the Challenges of In-Person SalesMany companies struggle with in-person selling at trade shows. Maree shares strategies for converting booth visitors into paying clients and maximizing lead generation.Scaling an Exhibition Business and Coaching StartupsBeyond building booths, Maree has expanded her business to include coaching for startups and small businesses looking to break into trade shows on a budget.Key Takeaways:A Great Booth Alone Won’t Guarantee SuccessMaree emphasizes that standing out at a trade show requires more than just good design—it’s about engagement, sales tactics, and smart positioning.Small Businesses Can Compete with Big PlayersEven without massive budgets, startups can create an effective trade show presence with strategic planning and execution.Coaching and Education Are Key to Long-Term GrowthMaree has expanded her business model to offer coaching and digital courses, helping first-time exhibitors get the most out of their trade show experience.“If you’re just showing up and sitting at your booth, you’ve already lost. Trade shows are about engagement, not just presence.” — Maree LouiseCONNECT WITH MAREE LOUISE:Website: https://www.fortyfourprojects.com/Instagram:https://www.instagram.com/fortyfourprojects/Facebook: https://www.facebook.com/FortyFourProjectshttps://www.facebook.com/groups/784107230266023 (custom exhibition stand private group)LinkedIn: https://www.linkedin.com/in/maree-louise-santarossa-46807113/CONNECT WITH THOMAS:X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromotedFacebook: https://www.facebook.com/neverbeenpromotedWebsite: https://www.neverbeenpromoted.com/Instagram: https://www.instagram.com/neverbeenpromoted/YouTube: https://www.youtube.com/@neverbeenpromotedLinkedIn: https://www.linkedin.com/in/thomashelfrich/Email: [email protected] the showhttps://www.youtube.com/@cutthetie