Monetizing Your Career In Music And Building Your Brand. On Staccato

Why would a business school devoted to developing entrepreneurs invite an opera singer to lead a masterclass?  Babson College in Massachusetts did just that. They named Soprano Karen Slack as the school’s Artist In Residence.  She spent 3 days teaching, talking, and singing.  School administrators, like Anjali Bal, say that Slack and other artists like her, offer their students a different perspective on creating a thriving business.