Monetizing Your Superpower: Mastering Excellence Series with Melanie Benson

You hold a service superpower, whether you're aware of the skill or not. In fact, your unique superpower often lives in your unconscious competence. Once the skill is delivered to match client needs, a range of business opportunities open. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to monetize your superpower in this conversation for the Mastering Excellence Series on this episode of the Sales Maven Show. Melanie Benson provides value as the "Authority Amplifier" for "expertprenuers". She shows you how to stand out in a crowded market, and how to attract high paying clients. With her experience, she accelerates results for her clients between a 3x to 5x increase in revenue during the first six months. Being the host of Amplify Your Success podcast, Melanie also provides value by sharing lessons, and sparking conversation. She is also the author of Rewire for Wealth, alongside contributing as a co-author for Voices for the 21st Century, an entrepreneurs.com Startup Guide to Starting an Information Marketing Business. Her tips and insights can be found in Bloomberg BusinessWeek, Woman's Day, and Parenting Magazine. Melanie also serves on the Women Speakers Association Executive Team. Melanie shares that being in your superpower usually feels joyful and immersive. Throughout the discussion, she gives tools for exuding your superpower with confidence and clarity. Opportunities are waiting inside your superpower, and your audience will point them out for you. Listen as Melanie shares how to identify your superpower, understand what about the skill attracts your ideal clients, and how to deliver your skill in an efficient service. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [02:30] - Melanie Benson joins Nikki in discussing how to monetize the superpower that lies most people's unconscious competence. [04:02] - Melanie gives the first important step to monetizing your superpower. She explains how this step impacts enrollment conversations [05:45] - How can you tell if you're confident, and can move forward with confidence? Look for these signs for confirmation. [08:32] - Nikki explains that your super power remains no matter the objections that may try to distract you from your internal focus. [10:28] - Melanie shares that being in your superpower usually feels joyful and immersive. Nikki gives examples of similar moments for comparison to the feeling.  [12:21] - Pay attention to when people comment on or inquire about what you find relatively easy. [14:32] - Nikki shares a story from her business that proves that opportunities are waiting inside your superpower, and your audience will point them out for you. [16:21] - Melanie explains "the sweet spot" client formula that helps entrepreneurs deliver the superpower to match client needs. [18:44] - What is magnetic messaging? How can magnetic messaging distinguish who is and is not in your ideal audience? [20:28] - Nikki reiterates Melanie's formula to emphasize the main points, and she explores how each step may relate to you.  [22:19] - Why is it important to directly ask potential buyers what your superpower helps them achieve? [24:24] - Melanie suggests goals and perspectives that provide guidance for creating tangible action in monetizing your superpower. [27:01] - Understand how you can be grounded and capable for your ideal clients. [28:47] - Listen to why a morning routine, exercise, and environment influence how you show up for your ideal clients. [31:35] - Melanie discusses choosing a direction to move forward, and when to let go to reroute. [34:19] - If you feel disconnected to a service or monetization strategy you started, re-evaluate it's placement in your business. [35:55] - Melanie warns that parts of your genius zone may feel scary if limiting beliefs are fogging your view with a negative filter. [37:51] - Be mindful to understand the difference between feeling resentful versus fearful towards monetizing in your zone of genius.  [39:28] - How do you know when to stop? [41:51] - Get to know Melanie better as she talks about her friends, and some surprising facts. [44:51] - What's up next for Melanie's business? [47:05] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch [email protected] @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Melanie: Melanie Benson Contact Facebook | Twitter | LinkedIn | Instagram