Money Baggage in Fundraising (Shiloh Johnson / ComplYant - Ep25)

Every startup business knows that aside from expertise and skills, you also need grit and resilience when starting your company. Building from the ground up takes a lot of effort, skills, and of course, money. Not everyone finds it comfortable asking for money though. Founders raise money for one common reason: to scale the company. But there are also other possible reasons - like the reality of needing a salary. Bootstrapped turned venture-backed startups know this best - specifically our guest for this episode. Shiloh Johnson, an innovator who bridged the gap between technology and taxes, joins us as she dives deep into her fundraising journey as someone who started with no idea how to fundraise. Amidst her operational need for money and her deeply personal discomfort around asking for it, Shiloh was able to push through and is now sitting on millions raised for her company, ComplYant. Join Shiloh and Jason in this episode and learn how Shiloh went through a series of pivotal points that eventually led to her decision to raise money and close multiple successful rounds. ---------- If you're looking for more fundraising content, grab my weekly newsletter packed full of strategies and insights around how to raise money: fundedpod.com/newsletter