Money, Belonging, and the Cost of the “Right Things” (with Aja Chavez)

In this episode of Money Unmasked, Jonathan sits down with Aja Chavez for a raw, relatable conversation about class, identity, and the quiet pressure to have the "right things" — the right shoes, the right neighborhood, the right financial story — as a way of proving you belong. Aja's story spans class contrast, debt, the dopamine hit of spending, and the shame that follows. She talks openly about growing up with two very different sides of her family, the messages she absorbed about what money meant for safety and status, and how those early lessons shaped her adult relationship with spending, debt, and self-worth. Jonathan and Aja dig into: What it felt like to grow up navigating class difference within her own family How the pressure to have the "right things" shows up in everyday spending decisions Debt, guilt, and the cycle of spending as emotional regulation The shame of hiding purchases or financial choices from people you love What it looks like to start rewriting the story you inherited about money and belonging The difference between wanting things and needing to belong How class shapes what we think we deserve — and what we're afraid to ask for If you've ever bought something to feel okay, hidden a purchase out of shame, or wondered why financial advice never accounts for how lonely it is to not belong — this conversation is for you.   Connect with Aja Chavez: Connect with Aja on LinkedIn  🎧Listen to Previous Episode: Saying Yes to Abundance Without Selling Out (with Meenadchi)   Stay Connected: 📺Join our Community on Youtube 📬Get updates, behind-the-scenes content, and first access to the upcoming newsletter  👉🏾Buy me Ko-fi ☕️ 🔗All links → https://linktr.ee/highlyvisiblepod 📲Follow us on Instagram  🕰️ Follow us on TikTok    Credits: Produced & Edited: Jonathan Dumas Produced & Additional Editing: Reggie Hall Socials & Community: Myron Bobyrk-Ozaki Email: [email protected]