Money Mindset, Bookkeeping Basics & Getting to Baseline: The Financial Blueprint Every Tradesperson Needs

What does it really take to stop living paycheck to paycheck when you own a trades business? In this episode, Jesse Teron sits down with Kedma Ough, the financial genius behind Iron Books, to unpack the practical and psychological tools that help contractors, painters, and tradespeople finally get a grip on their money.Jesse opens up about a painful personal low: selling his car just to cover rent in December 2019. That rock-bottom moment sparked the creation of "Baseline 1", the concept of earning enough each month to cover both your business overhead AND your personal bills. It sounds simple, but hitting that number changes everything.Kedma brings the neuroscience and the numbers. She walks through the exact tools Iron Books uses to turn struggling businesses around, from Debt Schedules and Zero-Based Budgeting to Cash Flow Analysis and Turnaround Consulting, and shares why the words you use about money might be the biggest obstacle standing between you and profitability.In this episode you'll learn:What "Baseline 1" means and why hitting it is a game-changerHow language and self-talk directly impact your financial resultsThe Iron Books toolkit: Debt Schedules, Zero-Based Budgeting & moreWhy bankruptcy isn't the end and what it taught Kedma about resilienceHow to identify your "genius zone" and stop doing everything yourselfThe 15% net profit target and why anything below zero compounds against youWhether you're drowning in debt or just ready to grow, this episode will shift how you think about money, and give you real tools to act on.🔗 Take the Profit X-Ray Audit: https://www.paintergrowth.com/book-a-call