Monica Belsito, LOLA - Hidden Layers

What this episode covers

On the latest edition of Hidden Layers, I sat down with Monica Belsito, the CMO of LOLA, one of the most dynamic and exciting CPG brands on the market today. LOLA got its start in 2015 as a subscription service for tampons made with 100% organic cotton; since then, it has become a leader in the reproductive health space as well as a regular presence in brick-and-mortar stores. I spoke with Monica about the company’s journey from monthly subscription service to lifestyle brand dispensing everything from tampons to multivitamins to medical and expert advice, and how LOLA has built a dedicated community of women who are fully engaged in everything the company does. We also talked about how the company uses data to inform product development, provide value to retail partners, and acquire customers in a competitive market.

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Frequently Asked Questions

How long is this episode of Hidden Layers?

This episode is 30 minutes long.

When was this Hidden Layers episode published?

This episode was published on June 1, 2021.

What is this episode about?

On the latest edition of Hidden Layers, I sat down with Monica Belsito, the CMO of LOLA, one of the most dynamic and exciting CPG brands on the market today. LOLA got its start in 2015 as a subscription service for tampons made with 100% organic...

Can I download this Hidden Layers episode?

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