Monica Lopez Gonzalez, CMO of Feeding America: Why Authentic Narratives Matter More Than Ever

In this episode of CMO Journeys, Christian Banach speaks with Monica Lopez Gonzalez, Chief Marketing Officer of Feeding America, about leading marketing and communications at a time when trust, dignity, and public narrative are central to the organization’s mission. Monica shares how her background in consumer insight and storytelling now helps her connect authentic human experiences to a broader movement around hunger relief in America.What the Conversation Covers• Monica’s path from market research in Mexico to senior marketing leadership, and how early field work shaped her belief in human connection and authentic storytelling• Why marketing in a nonprofit requires a different mindset, with success measured not by selling more products but by increasing impact, awareness, and support• How Feeding America is working to tell more authentic, respectful, and dignified stories about neighbors facing hunger• Why cultural moments, donor understanding, and smarter segmentation matter in building stronger long-term relationships with supporters• How Monica is thinking about scale, innovation, AI, and agency partnerships while keeping human truth at the center of the workGuest BioMonica Lopez Gonzalez is Chief Marketing Officer at Feeding America, the nation’s largest hunger relief organization. She brings a background in market research, consumer insight, and marketing leadership, and now focuses on helping Feeding America strengthen its public narrative, deepen donor engagement, and connect authentic community stories to broader action and support.About the PodcastCMO Journeys is a podcast from NextBigWin hosted by Christian Banach. The series features conversations with marketing leaders about the path to the C-suite, the challenges they are tackling inside their organizations, and how they evaluate agencies and strategic partners.