Monica Moisin - Integrity and values matter

In this episode Monica Moisin, a lawyer and founder of the Cultural Intellectual Property Rights Initiative, talks about the importance of integrity and values. Leadership isn’t just about accomplishments but about setting a path for others to follow.  She says that: “Leadership is not only about getting things done, but it’s also about creating a vision for where we want to get. The vision is extremely important, being able to dream a bit more than we can reach… that’s always important. But there has to be balance: it cannot just be vision and dreaming; there has to be accountability.”The purpose that a leader shows must be backed by a strong sense of integrity. Monica urges listeners to: “Find one mission of social impact that you invest in. We are here today all together to find a way to move forward: a system where the wellbeing of people is at the forefront; where profit is not the only measure of success.”Today’s informed consumers are more likely to hold brands to account when they don’t behave ethically. “Today more than ever, transparency and integrity in business are of paramount importance. Business models that do not value every actor across the supply chain are doomed to fail, and this includes artisans, craftspeople, custodians of traditional knowledge,” Monica says.