EPISODE · Sep 3, 2025 · 30 MIN
Monica Paul on Making Dallas a Sports Capital
from The Strategerist · host George W. Bush Presidential Center
Monica Paul has been a driving force in making sure the world knows Dallas as a premier sports destination. She led the bid strategies and marketing efforts for nearly 600 events in our region. These events generated $4 billion in economic impact. Her leadership was key in securing Dallas as a host city for the 2026 FIFA World Cup. Dallas landed the most games—nine—of any host city. She joined host Andrew Kaufmann and Kevin “Sully” Sullivan, Senior Advisor at the Bush Center and former White House Communications Director. Together, they recorded a special live taping at the Bush Center. They discussed the countdown to the 2026 World Cup, the beginnings of her sports career, and her hopes for the metroplex region.
What this episode covers
Monica Paul has been a driving force in making sure the world knows Dallas as a premier sports destination. She led the bid strategies and marketing efforts for nearly 600 events in our region. These events generated $4 billion in economic impact. Her leadership was key in securing Dallas as a host city for the 2026 FIFA World Cup. Dallas landed the most games—nine—of any host city. She joined host Andrew Kaufmann and Kevin “Sully” Sullivan, Senior Advisor at the Bush Center and former White House Communications Director. Together, they recorded a special live taping at the Bush Center. They discussed the countdown to the 2026 World Cup, the beginnings of her sports career, and her hopes for the metroplex region.
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Monica Paul on Making Dallas a Sports Capital
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